Copywriting Case Study: Yesware
"106% Outlook trial increase. 38% Gmail trial increase. 32% qualified pipeline increase."
"Brooks worked on a huge conversion copywriting project we ran at Yesware to re-work our homepage.
Some quick project results:
• Outlook trial starts increased 106% month over month
• Gmail trial starts increased 38% month over month
• Homepage conversion increased from 3.9% to 4.4%, a 13% lift
• Leads increased 18% month over month
• We added 32% more new qualified opportunities to our pipeline from the month before. So while lead flow did increase, there was an even greater increase in the amount of net new pipeline generated the following month since the new homepage was live."
Ian Adams, VP of Marketing & Sales at Yesware
Some quick project results:
• Outlook trial starts increased 106% month over month
• Gmail trial starts increased 38% month over month
• Homepage conversion increased from 3.9% to 4.4%, a 13% lift
• Leads increased 18% month over month
• We added 32% more new qualified opportunities to our pipeline from the month before. So while lead flow did increase, there was an even greater increase in the amount of net new pipeline generated the following month since the new homepage was live."
Ian Adams, VP of Marketing & Sales at Yesware
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