I've helped 50+ B2B software companies turn the gold buried in their voice-of-customer data into positioning & copy that converts.
Accepting new clients
VOC → POSITIONING → COPY THAT CONVERTS
See how my work has impacted my clients' bottom line.
“He built a Voice of Customer database from our client research and used it to write our homepage. Every line traced back to something a customer actually said.”
“We doubled free trial signups & added 32% more new qualified opportunities to our pipeline after launching Brooks’ rewrite of our homepage”
“Few people truly understand positioning like Brooks.”
Brooks deeply understands specifically what a buyer does when purchasing SaaS software. This combined with the ability to use VOC causes his copy to resonate in a way other copy can't.
“Brooks’ first deliverable was a dense, high-value Automotive eBook which generated over 500 high-quality enterprise leads @ sub-$150 CPL.”
“The extra time Brooks took to understand our business & customers set him up for inevitable success, and the finished product has been better than anything we’d expect.”
“If your SaaS product has a positioning problem and your marketing efforts are just not converting, Brooks is your best bet at turning things around.”
“Once we implemented Brooks’ new copy, we saw initiated free trials nearly double.”
“Brooks cares deeply about knowing the audience & humanity behind the product, so the message is on target at every touchpoint.”
SoundHound AI
Looker
impact.com
Ironclad
HG Insights
Yesware
Limble
Tagger
Zeni
Glide
Supio
ConstructorHere’s what I’ll do each day to build your VOC database.
Fill out the VOC source checklist I provide. Add links and make sure I can open them.
I’ll look through what you send so we can fill any gaps in the VOC workshop.
MONDAY
90 minutes
We’ll find out where customer language lives and what I should look for.
TUESDAY
I manually read sales call transcripts and customer interviews.
WEDNESDAY
I manually read support tickets, surveys, and NPS responses.
THURSDAY
I manually read your reviews and competitors’ reviews on G2 and Capterra.
FRIDAY
I pull the stickiest phrases into your VOC database.
MONDAY
90 minutes
We’ll talk through what I found and test the positioning ideas.
TUESDAY
I add positioning strategy notes beside your customer quotes.
WEDNESDAY
I add positioning strategy notes beside your customer quotes.
THURSDAY
I add positioning strategy notes beside your customer quotes.
FRIDAY
60 minutes
I’ll ask follow-ups and share updates with your team in a shared Slack channel.
DELIVERABLES
VOC data is the foundation for your positioning. I put it to work in web and email lifecycle copy.
Wireframe I create (sample)
Live client design
Outlook trial starts increased 106% month over month
Home, product, comparison and pricing pages that answer real buyer questions and objections. Delivered as editable Figma wireframes.
Trial, welcome, winback and expansion emails built around why customers pay, stay, return or upgrade.
Trial to paid conversion rates increased from 8% to 13%
