Let’s dial in your positioning & messaging
I’ve helped 50+ B2B software companies clarify what their product does, who it’s for & why it wins, then translate that into messaging buyers immediately understand on a rewritten website.
Weak positioning makes everything harder
What you get when you work with me
Strategy that doesn’t sit in a deck, implemented into your website and GTM.
Positioning &
Messaging Deck
A short deck that documents your chosen positioning direction and clearly defines what your product is, who it’s for, the problem it solves, and why it wins.
Website copy
Production-ready homepages, product pages & pricing pages laid out in Figma with clear structure and hierarchy.
Funnel & launch copy
Sales decks, campaign emails, ads, and launch messaging that extend the positioning into market.
See how my work shows up in-market
If you want to see how positioning decisions translate into real websites & sales assets, review my selected work below.
“He worked on an important website project we ran at Mio. Brooks was great to work with. He made himself available and communicated professionally throughout the process. I highly recommend working with him."
"Brooks is a master at helping SaaS businesses positioning their product and write truly converting copy. His approach to jobs-to-be-done research and unique ability to extract effective language and organize it into a better home page and marketing materials is bar none. We now use Brooks on all of our products within our SaaS portfolio at Inturact Capital. If your SaaS product has a positioning problem and your marketing efforts are just not converting, Brooks is your best bet at turning things around."
“Brooks worked on a huge conversion copywriting project we ran at Yesware to re-work our homepage.
Some quick project results:
- Outlook trial starts increased 106% month over month
- Gmail trial starts increased 38% month over month
- Homepage conversion increased from 3.9% to 4.4%, a 13% lift
- Leads increased 18% month over month
- We added 32% more new qualified opportunities to our pipeline from the month before. So while lead flow did increase, there was an even greater increase in the amount of net new pipeline generated the following month since the new homepage was live.”
Just enough process to get it right
I go deep enough to challenge bad assumptions and get your positioning right (without dragging things out) and deliver market-ready assets in just ~6 weeks.
Week 1
I review your current deals and gather context
Week 2
I look for patterns across customer and sales insights
Week 3-4
I share positioning options, you choose a direction, and I write the messaging
Week 5
We review and tighten
Week 6
We launch your updated messaging
I started as a copywriter running my own practice. I later joined multiple VC-backed B2B software startups as a generalist marketer. But no matter the role, I kept running into the same problem. Unclear positioning made every campaign, page, and sales effort harder than it needed to be.
When positioning is wrong, you pay a tax across your entire GTM. When it’s right, everything moves faster.
That’s why I roll out of bed every day excited to solve this problem for my clients.
Frequently asked questions
Weak positioning leaves a trail...a few common signals are:
- Prospects need multiple conversations before your value “clicks”
- Sales explains the product differently than the website
- You sound similar to competitors when you line sites up side-by-side
- Leadership struggles to answer “why us?” without qualifiers
If buyers have to work hard to understand you, positioning is usually the issue.
- Positioning defines what actually differentiates you, who it’s for, and why it wins.
- Messaging is how that shows up on your website, in sales decks, and in-market.
Most teams jump straight to messaging. My work starts with positioning so the copy has something real to express.
Most projects take 4–6 weeks depending on scope.
That includes:
- Getting clear on what’s working (and what isn’t)
- Defining a strong positioning direction
- Turning that into market-ready messaging
Typically:
- Context on your product, deals, and market
- Any customer or sales insight you already have (notes, recordings, data, docs)
- Feedback at a few clear checkpoints
Customer interviews help when they’re an option, but it’s not required.
Most companies start with a website refresh. That’s usually where unclear positioning does the most damage & where clarity shows results fastest.
I’ve worked both in-house and as a consultant, so I’ve felt firsthand how unclear positioning creates friction across marketing and sales. I’ve partnered closely with sales, CS, and product teams, not just marketing, which shapes how I approach the work. I’m also formally trained as a direct-response copywriter, so strategy always connects to conversion. This consultancy reflects that combined experience, informed by work with 50+ venture-backed B2B software companies across dozens of verticals.