Let's dial in your broken website positioning
I’ve helped 50+ B2B startups figure out their positioning, then turn it into rewritten website copy that sells.
Weak positioning leaks into everything
I make your startup's superpowers
obvious on your website
I help distill your product's brilliance into a razor sharp website that sells.
Positioning decisions deck
(8 slides)
I document each positioning decision we make, why we made it, and the evidence behind it. See the exact Figma I use here.
Rewritten website copy
Production-ready homepages, product pages, comparison pages & pricing pages laid out in Figma with clear structure and hierarchy.
My work makes my clients more sales
See how my work has impacted my clients' pipeline, CAC & ARR.
“He worked on an important website project we ran at Mio. Brooks was great to work with. He made himself available and communicated professionally throughout the process. I highly recommend working with him."
"Brooks is a master at helping SaaS businesses positioning their product and write truly converting copy. His approach to jobs-to-be-done research and unique ability to extract effective language and organize it into a better home page and marketing materials is bar none. We now use Brooks on all of our products within our SaaS portfolio at Inturact Capital. If your SaaS product has a positioning problem and your marketing efforts are just not converting, Brooks is your best bet at turning things around."
“Brooks worked on a huge project we ran at Yesware to re-work our homepage.
Some quick project results:
- Outlook trial starts increased 106% month over month
- Gmail trial starts increased 38% month over month
- Homepage conversion increased from 3.9% to 4.4%, a 13% lift
- Leads increased 18% month over month
- We added 32% more new qualified opportunities to our pipeline from the month before. So while lead flow did increase, there was an even greater increase in the amount of net new pipeline generated the following month since the new homepage was live.”
Frequently asked questions
Weak positioning leaves a trail...a few common signals are:
- Prospects need multiple conversations before your value “clicks”
- Sales explains the product differently than the website
- You sound similar to competitors when you line sites up side-by-side
- Leadership struggles to answer “why us?” without qualifiers
If buyers have to work hard to understand you, positioning is usually the issue.
- Positioning decisions define who you sell to, why buyers should choose you & what proves your value
- BOFU copy is how that shows up on your website, in sales decks & in-market
Most teams jump straight to messaging. My work starts with positioning so the copy has something real to express.
Most projects take 4–8 weeks depending on scope.
Typically:
- Context on your product, deals, and market
- Customer insights you already have (notes, recordings, data, docs)
- Feedback at a few clear checkpoints
Customer interviews help when they’re an option, but it’s not required.
Most companies start with a website revamp.
I’ve worked both in-house and as a consultant, so I’ve felt firsthand how weak positioning creates friction across marketing and sales. I’ve partnered closely with sales, CS, and product teams, not just marketing, which shapes how I approach the work. I’m also formally trained as a direct-response copywriter, so strategy always connects to conversion. This consultancy reflects that combined experience, informed by work with 50+ venture-backed B2B software companies across dozens of verticals.