Let's sharpen your dull positioning & messaging
Since 2020, I’ve helped 50+ B2B companies find their positioning strategy, then turn it into razor-sharp copy that converts.
Weak positioning makes buyers guess why they should buy
Your positioning, put to work
I mine customer language to learn why people buy, hesitate, or leave.
Then I use those findings to write website pages & emails built to convert.
Positioning strategy deck
I distill your positioning into a focused 5-slide deck that clarifies what you sell, who needs it, why they need it & what makes it valuable.
Conversion-focused website copy
Home, product, comparison & pricing pages that answer buyers’ real questions and make the next step clear. Copy and page structure delivered in Figma.
Conversion-focused email copy
Free-to-paid trial, new paid-user welcome, canceled and expired trial, winback & expansion/upsell sequences built around what users need to hear before they pay, stay, return or upgrade.
The whole point is more qualified pipeline
See how my work has impacted my clients' bottom line.
“He worked on an important website project we ran at Mio. Brooks was great to work with. He made himself available and communicated professionally throughout the process. I highly recommend working with him."
"Brooks is a master at helping SaaS businesses positioning their product and write truly converting copy. His approach to jobs-to-be-done research and unique ability to extract effective language and organize it into a better home page and marketing materials is bar none. We now use Brooks on all of our products within our SaaS portfolio at Inturact Capital. If your SaaS product has a positioning problem and your marketing efforts are just not converting, Brooks is your best bet at turning things around."
“Brooks worked on a huge project we ran at Yesware to rework our homepage.
Some quick project results:
- Outlook trial starts increased 106% month over month
- Gmail trial starts increased 38% month over month
- Homepage conversion increased from 3.9% to 4.4%, a 13% lift
- Leads increased 18% month over month
- We added 32% more new qualified opportunities to our pipeline from the month before. So while lead flow did increase, there was an even greater increase in the amount of net new pipeline generated the following month since the new homepage was live.”
Frequently asked questions
Before I write a page or email, I want to know who's buying, what they're comparing you to, and why they'd choose you. I use customer evidence to find those answers, then put them to work in the copy.
It's copy with a job to do...like help someone start a free trial, upgrade to paid, stay, or come back after churning. I use what customers actually say to address what might hold them back.
Usually 4-8 weeks, depending on how much we're tackling.
Usually, I'll need:
- A few conversations with product, sales, marketing & leadership
- Product details and any customer data you have like sales calls, reviews, win/loss notes, case studies
- A 90-minute workshop and feedback at a few checkpoints
Customer interviews help if we can make them happen.
Most companies start with a website revamp that is tied to a larger product reposition, move upmarket, or round of funding triggering a big investment in growth.
I do not.