Two ways I work with clients

It's about expertise and perspective. TOFU is changing, buyer journeys are evolving with AI, and you need someone who thinks about conversions 24/7/365 (not just when there's time between campaign launches). I bring years of SaaS GTM experience, so I understand how enterprise buyers move through complex sales cycles. I also have the conversion copywriting expertise to turn that understanding into copy that closes deals. But the real value is an external perspective. Your team is too close to the product. I come in fresh and hear what your customers actually say & not what you think they say. That outside view catches gaps internal teams miss. Most clients see measurable conversion lift within 60 days of launching new copy.

Three things set me apart. 1) I start with customer research, not creative briefs. Most copywriters write from product docs and competitor websites. I start by analyzing your CRM data, reviewing sales calls, digging through G2 reviews, and if possible, interviewing your customers. I extract the exact language your buyers use when evaluating solutions, then build copy around that. My copy converts because it sounds like your customer talking, not your marketing team writing. 2) I have in-house GTM experience. I've built the whole engine at companies like Supio, working full-time in marketing during their Series A-B. I understand the data stack, sales process, and buying committee dynamics, not just "copywriting." I'll work from project briefs, but I want to go deeper in the data and do my own analysis. 3) You work directly with me. One specialist who owns the entire project. No account managers, no junior writers, no handoffs.

There's no guarantee anything will convert. But I have a proven process, years of B2B SaaS GTM experience, and a track record of results across 50+ companies.

I've delivered measurable results like:

- 106% trial increase for Yesware

- 500+ enterprise leads at sub-$150 CPL for SoundHound AI

- Nearly 2x free trial initiations for SendX

My process is research-driven and built for optimization. You'll get copy designed to convert more buyers, leads, demos, and trials.

Every project includes:

- Deep customer research: I'll interview customers (if possible), sales team members, and analyze CRM data, Gong calls, G2 reviews, support tickets

- Strategic messaging brief: Positioning, value props, and buyer language documented

- Voice of Customer spreadsheets: Sticky phrasing and language I pull from my analysis of your customer research. If you already have this, I can build on it. Great for ads funnels, landing pages, and social feeds.

- Full copy in context: Figma mockups showing exactly how it works on the page

- Revision rounds: We iterate until the copy is tight and you're confident shipping it

- Strategic rationale: I explain every choice and why it will convert better

Don't hire me if you want someone to just execute briefs without asking questions about the conversion strategy behind it. Don't hire me if you need work delivered in under 1 week or if you're looking for cheap and fast. Don't hire me for hourly work. I'm a BOFU conversion specialist for B2B SaaS companies. If that's not you, I'm probably not the right fit.

I work with both, but you always work directly with me. I have no account managers or subcontractors. Whether you're an in-house marketing team or an agency serving a client, you get one specialist who owns the research, strategy, and writing from start to finish.

You'll need to:

- Facilitate customer interviews (I'll handle the actual interviews)

- Provide access to data: CRM, Gong calls, analytics, past research

- Give feedback during revision rounds

- Connect me with your sales and product teams if needed

Beyond that, I handle the research, analysis, strategy, writing, and delivery. This isn't a "feed me a creative brief" service. It's a partnership where I do the heavy lifting, but I need your team's collaboration to extract the right insights.

Email, Slack, Google Meet, Loom. You and your team get access to all of these. I typically respond within 1-2 business days. I'm not ghosting you for a week, but I'm also not available 24/7 on Slack. I build focused communication rhythms that keep projects moving without constant back-and-forth. I'm big on async and do a lot of video explainers. Everything you get from me has strategic rationale behind it for conversions.