Most clients work with me on a per-project basis with a clearly defined scope and outcome.
In some cases, that work extends into a monthly retainer. But almost every engagement starts with a single project so we can validate fit before going further.
Website revamps are the most common entry point. Specifically, projects where the site needs to clearly communicate:
- What the product is
- Who it’s for
- Why it’s different
- Why it’s better than alternatives
That includes positioning, messaging, and page-level copy (mocked up with low-fi wireframes, see my work samples here).
I work with B2B software companies that:
- Have product-market fit
- Are well-funded or revenue-stable
- Are actively trying to win market share (not “experiment with messaging”)
If you’re still figuring out what you’re building, this likely isn’t a fit. But if you’re struggling to explain your value clearly to buyers, it usually is.
Every engagement is custom, but most include a combination of:
- A 90-minute session with your leadership team to evaluate positioning options
- Positioning & messaging framework
- Production-ready website copy laid out in Figma
- (As needed) sales decks, campaign emails, ads, and launch messaging
I ground decisions in real buyer language using the best insight available (deal context, sales input, and any customer signal you already have).
My project minimum is $10,000.
Most engagements fall between $10,000–$30,000 and run 1–3 months, depending on scope.
If you’re not prepared to invest at least $10,000, this won’t be a fit. I don’t take on projects below that threshold.
After an initial conversation, I’ll propose a few scoped options at different price points so you can choose the level of depth that makes sense for your goals.
See how my work shows up in-market
If you want to see how positioning decisions translate into real websites & sales assets, review my selected work below.
“He worked on an important website project we ran at Mio. Brooks was great to work with. He made himself available and communicated professionally throughout the process. I highly recommend working with him."
"Brooks is a master at helping SaaS businesses positioning their product and write truly converting copy. His approach to jobs-to-be-done research and unique ability to extract effective language and organize it into a better home page and marketing materials is bar none. We now use Brooks on all of our products within our SaaS portfolio at Inturact Capital. If your SaaS product has a positioning problem and your marketing efforts are just not converting, Brooks is your best bet at turning things around."
“Brooks worked on a huge conversion copywriting project we ran at Yesware to re-work our homepage.
Some quick project results:
- Outlook trial starts increased 106% month over month
- Gmail trial starts increased 38% month over month
- Homepage conversion increased from 3.9% to 4.4%, a 13% lift
- Leads increased 18% month over month
- We added 32% more new qualified opportunities to our pipeline from the month before. So while lead flow did increase, there was an even greater increase in the amount of net new pipeline generated the following month since the new homepage was live.”
