PRICING

How I work with clients

TL;DR
  • Custom projects start at $10,000
  • Longer-term retainers start at $6,000/month
  • Every engagement is scoped around the positioning or messaging problem we need to solve, the work required to solve it & the value of getting it right
(Important) why I do value-based pricing

Hiring someone like me can be tricky (especially if you’ve never done it before). Let me remove some of the guesswork so you know whether we’re a good fit before we even speak.

Quoting “per asset” over-indexes on the artifact.

Yes, you’re hiring me to deliver copy. But the copy is only the visible end result of the work. Per-asset pricing ignores the research, strategy, hard questions, iteration & revision that determine whether those assets actually do their job.

Hourly pricing misses the point, too.

It puts us on opposite sides of the clock. You want the work completed in fewer hours, while I need enough time to understand your business and get the work right.

Rush the process and everyone loses.

Neither model reflects why you’re actually hiring me.

You need to solve a positioning & messaging problem that may already be costing you demos, qualified leads, free trials, pipeline & revenue.

So I quote for value.

You’re paying for a specialized Positioning Consultant & Copywriter who will study your business, look at data, ask hard questions & apply a proven process that has gotten results for 50+ clients.

You’re also paying for the thinking & judgment required to reach the right answer (not simply the time it takes me to type it).

Once we agree on the scope, you’ll know exactly what the engagement will cost before we begin.

If you're bargain shopping for someone to churn out a high volume of copy, or are honestly just thinking about handing it all to Claude, I’m not the right fit.

If that's the case, let’s save both of us the call.

But if you see positioning & messaging as a strategic investment - and value having a specialized, experienced human in your corner - we should talk.

Clients

My work makes my clients more sales

See how my work has impacted my clients' pipeline, CAC & ARR.

"Few people truly understand messaging & positioning like Brooks"

“He worked on an important website project we ran at Mio. Brooks was great to work with. He made himself available and communicated professionally throughout the process. I highly recommend working with him."

Portrait of Tom Hadfield
Tom Hadfield
CEO at Mio
"If your SaaS product has a positioning problem..."

"Brooks is a master at helping SaaS businesses positioning their product and write truly converting copy. His approach to jobs-to-be-done research and unique ability to extract effective language and organize it into a better home page and marketing materials is bar none. We now use Brooks on all of our products within our SaaS portfolio at Inturact Capital. If your SaaS product has a positioning problem and your marketing efforts are just not converting, Brooks is your best bet at turning things around."

Portrait of Trevor Hatfield
Trevor Hatfield
CEO at SendX & SendPost, Saas PE & Growth Advisor
"106% Outlook trial increase. 38% Gmail trial increase. 32% qualified pipeline increase."

“Brooks worked on a huge conversion copywriting project we ran at Yesware to re-work our homepage.

Some quick project results:

  • Outlook trial starts increased 106% month over month
  • Gmail trial starts increased 38% month over month
  • Homepage conversion increased from 3.9% to 4.4%, a 13% lift
  • Leads increased 18% month over month
  • We added 32% more new qualified opportunities to our pipeline from the month before. So while lead flow did increase, there was an even greater increase in the amount of net new pipeline generated the following month since the new homepage was live.”
Portrait of Ian Adams
Ian Adams
VP of Marketing & Sales at Yesware