How I work with clients

Hiring someone like me can be tricky (especially if you’ve never done it before). Let me remove some of the guesswork so you know whether we’re a good fit before we even speak.

Quoting “per asset” over-indexes on the artifact.

Yes, you’re hiring me to deliver copy. But the copy is only the visible end result of the work. Per-asset pricing ignores the work of digging into voice of customer data, shaping the strategy, asking hard questions, iterating & revising so the copy can do its job.

Hourly pricing misses the point, too.

It puts us on opposite sides of the clock. You want the work completed in fewer hours, while I need enough time to understand your business and get the work right.

Rush the process and everyone loses.

Neither model reflects why you’re actually hiring me.

You need to solve a positioning & messaging problem that may already be costing you demos, qualified leads, free trials, pipeline & revenue.

So I quote for value.

You’re paying for a specialized Positioning Consultant & Copywriter who will study your business, use voice of customer data to find out why buyers choose you or hesitate, ask hard questions & apply a proven process that has gotten results for 50+ clients.

You’re also paying for the thinking & judgment required to reach the right answer (not simply the time it takes me to type it).

Once we agree on the scope, you’ll know exactly what the engagement will cost before we begin.

If you're bargain shopping for someone to churn out a high volume of copy, or are honestly just thinking about handing it all to Claude, I’m not the right fit.

If that's the case, let’s save both of us the call.

But if you see positioning & messaging as a strategic investment - and value having a specialized, experienced human in your corner - we should talk.