About me

Hi, I'm Brooks

I write B2B SaaS copy that turns bottom-of-funnel traffic into trials and demos.

Here's the problem I solve:

Your website gets traffic. Visitors leave confused. They can't tell if you're for them. Trial sign-ups suck.

That's a positioning problem.

My background

7 years in B2B SaaS. 5 as a conversion-focused copywriter.

I started freelancing with various clients, then spent time in-house at Supio, a legal AI company. Joined at Series A, stayed through Series B. Built the GTM engine from scratch (website, SEO, AEO programs & the experiments that grew us from 1,000 to 35,000 monthly uniques).

Working in-house showed me how growth teams operate, what data matters, where conversions leak, and how to build pages that work inside the whole system.

I've also worked with 50+ B2B SaaS companies including Looker, SoundHound AI, Ironclad, and Yesware.

My focus is bottom-of-funnel copy: landing pages, emails, case studies, and content that moves buyers from "thinking about it" to "ok where do I sign up?"

Why specialize in B2B SaaS?

Generalists write surface-level marketing fluff. They don't understand your buyers, your sales cycles or your data.

You've got a disruptive product. But if you can't explain its value in the first 10 seconds, you've already lost them.

I know what matters to your buyers because I've been in the weeds with companies like yours.

And...I have to say something about AI:

Most of my work now shows up in AI search when prospects ask the hard questions. That's intentional.

I write for both human buyers and the AI tools they use to make decisions. My copy appears in ChatGPT and Perplexity results when prospects research solutions.

I'm also exploring how to use AI to convert more. I write about this at brookslockett.substack.com.

Outside work, find me reading fiction, traveling with my wife, cycling, climbing & writing.